Venture Store invests in transformative ideas, research, technologies, founders & early-stage companies destined to re-make economic life, commerce and, shape the fabric of society - for better.
Venture Store invests in transformative ideas, research, technologies, founders & early-stage companies destined to re-make economic life, commerce and, shape the fabric of society - for better.
Venture Store invests in transformative ideas, research, technologies, founders & early-stage companies destined to re-make economic life, commerce and, shape the fabric of society - for better.
​$10m becomes $300m in 18 months. 26 Companies. 8 Sectors.
​$10m becomes $300m in 18 months. 26 Companies. 8 Sectors.
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Circular Economy Discussion | GEORGE TOMESKI
Hi,
THANKS FOR THE AWESOME THOUGHT PROVOKING OPPORTUNITY
The Problem
MOST OF THE PRESSING PROBLEMS FACING HUMANITY ARE DUE TO THE LIMITS
OF THE MATERIALS USED TO MAKE STUFF.
As a result the "take, make & turf" production / consumption
model has the planet at breaking point.
The Solution?
CHANGE THE LIMITATIONS
OF MATERIALS
Re-enginner materials so that they contribute to our ecology when disposed.
Materials are the defining input in the "take/make/dispose" model.
Changing the limitations of materials will integrate the model into our ecology.
THE IDEA
FROM POLLUTANT
TO CLEANSER
A plastic bottle reacts to the soil it's dropped in,
and changes into something valuable to that ecology
FROM POLLUTANT
TO NUTRIENT
A plastic bottle reacts to the water it's washed into,
and changes into something valuable to that ecology
FROM POLLUTANT
TO PLANT
A plastic bottle dropped in a garden bed in a suburban home,
grows into a flower
FROM POLLUTANT
TO ORGANIC SOLAR CELL
A plastic bottle that breaks down into organic solar sells,
helping deliver power to far flung environments
FROM POLLUTANT
TO ORGANISM
A plastic bottle reacts to the nutrient deficient soil it's dropped in,
and changes to grow nourishing organisms
FROM POLLUTANT
TO VEGETATION
Plastic bottles that transform landfill into vegetation,
re-building the food chain in third world environments
End State
​
MATERIALS THAT CHANGE FORM, CONTRIBUTING TO THE ENVIRONMENT THEY'RE DISPOSED IN.
​
How?
​
​
PROGRAMMABLE MOLLECULES
/ SYNTHETIC BIOLOGY
CODING MATERIAL TO DO WHAT OUR ECOLOGY NEEDS
​
​
​
What else did I consider?
​
LOTS. BUT NOTHING SEEMED TO SOLVE THE PROBLEM AS COMPELLINGLY AS THE IDEA THAT WE COULD CODE MATERIALS TO BEHAVE AS ECOLOGY NEEDS.
Coke and Red Garage should have a global eco system of designers,
developers and manufacturers dedicated to the re-purposing of materials
There is a big business in this. It contributes to a solution.
But the problem of materials persists.
Creative uses for existing materials,
more efficient re-cycling of existing production inputs, more art from materials, more & more re-use.
I agree that we need more of;
So validation isn't as straightforward as pointing to a business case in market.
But the advances in the required tech is all around us.
​
After all, if we can edit our DNA, grow organs.....
​
​
I Agree
THIS IDEA RELIES ON TOMORROWS TECHNOLOGY TO SOLVE TODAYS PROBLEM.
What's Magic?
I think it's a disruptive approach to a big problem
A SOLUTION THAT MAY PROVE MORE PRODUCTIVE THAN TRANSFORMING EACH PILLAR OF THE OF TAKE, MAKE & DISPOSE MODEL.
